B.La.La.+ is the acronym for Brand Land Label + and derives from the observation of how it is possible to bring out the particulars of a Territory (Land) through suitable brand strategies (Brand) for products / labels (Label) , thus activating a virtuous cycle of sustainable growth and development.
The project aims to achieve three objectives:
The web platform, in addition to promoting individual companies and their products, aims to encourage greater use of the information and content provided by those companies. In this way, it is possible to realize a multimodal storytelling, able to promote the brand and the products in a new and innovative way and, consequently, to improve the consumer experience and the knowledge of the companies.
To this end, a mobile application has been developed that uses innovative technologies, namely Augmented Reality (AR) and Virtual Reality (VR). Specifically, the application is able to recognize the label of the product and to overlay in AR the video and audio content relating to the company’s history, its link with the region, the description of the product characteristics and the tradition behind the production process.